https://www.benedictblyth.com/about daily 0.75 2021-10-02 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60f5a77679e874267047265f/1626711939478/NewBlood2021_kitemark_Pencil_black.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/605f7e7cb721401f99e06b96/1616871080853/ About https://www.benedictblyth.com/portfolio-highlights daily 1.0 2021-09-28 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60f5d506285fd13068a7337a/1626723604291/SquarespacePhotoThumb_Spotify_pencil.jpg Portfolio Highlights - Create a Spotify feature that makes listening a social experience, enabling users to share content and connect. Music brings us together in meaningful, human interactions. But with distance between users, digital platforms struggle to deliver the same communal listening experience. Spotify Space is a fun, visual environment where users can interact with each other in an active listening experience by sharing and reacting to music. Graphite Pencil award-winning entry for D&AD: New Blood Awards https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60f5b56b797d462cf9044c19/1626715506924/Avia_Hero_landscape_thumbnail_award.jpg Portfolio Highlights - Inspire young people, living in cities, to engage with nature and spend more time in local green spaces. Many young people recognise the long-term health benefits of green spaces but feel that they need a purposeful activity to justify engaging with nature. Avia is an app for young people, living in cities, who value engaging with nature but lack the immediate motivation by providing a gamified experience of birdwatching. MA Project • Shortlisted entry for Hubbub’s Design By Nature awards. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60a6e18965ffd53bbd8d755f/1621551208285/Dwell_PhotoThumb.jpg Portfolio Highlights - Design a mobile app that utilises smart meter data to reduce the negative impact of domestic energy consumption. First-time buyers desire to be more energy efficient and have more control over their homes but often lack the practical skills and are overwhelmed by conflicting advice. Dwell uses smart data and AI to measure a home’s energy efficiency in real time and generate a bespoke strategy for improvements including instructional DIY videos. MA Project • Brief set by GenGame https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d362e7371f2c5fb4fdf297/1624466206883/SquarespaceHighlightThumb_PeopleGarden.png Portfolio Highlights - Transform an existing service to provide social value for a specific target user in a low touch, socially distanced context. Necessary COVID-19 lockdowns have exacerbated an epidemic of loneliness. Visually impaired people are particularly affected with diminished support during the pandemic. The People’s Garden is a service from the National Trust that creates sensory gardens in local communities with teams of furloughed staff and visually impaired volunteers. MA Project https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d45fd925af697594aa3385/1624530916862/ZaraRedesign_Mockup_Home.jpg Portfolio Highlights - Test and evaluate the Usability and Accessibility of Zara’s website, redesign and A/B test. Zara’s online retail underperforms against competition, with users being unsatisfied with their shopping experience. The redesign addresses key usability and accessibility issues, creating a WCAG 2.1 compliant website that out-performed the original in A/B testing. MA Project https://www.benedictblyth.com/ux-case-studies daily 0.75 2021-04-16 https://www.benedictblyth.com/ux-case-studies/dwell monthly 0.5 2021-03-29 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60605d8f1052d72d04019ad9/1616887787052/Dwell_hero.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061ddcc502824226926517c/1617026516718/Dwell+appstore+logo.png UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6060673c64b29259ab1fbbde/1616930626615/HCD+process.png UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d46818334bba79a729d9da/1624533206281/Dwell+5W1H.jpg UX Case Studies - Dwell - Make it stand out 5W1H tool used to generate assumptions. Assumptions allowed for quick ideation and making of concepts followed by experience prototyping to quickly test the concept and iterate. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607014f691fa6308109db9/1616932928439/Dwell_key+insights.png UX Case Studies - Dwell Key insights from the contextual research. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/606066f71052d72d0401ef03/1616932956416/Dwell_Synthesis.png UX Case Studies - Dwell Interviews were transcribed and data analysed using a variety of techniques. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/606074790598c25f7a865144/1616934076421/Dwell_ideation+and+making.png UX Case Studies - Dwell Ideation and Making process https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607dcb50282422690f3a79/1616936403775/IMG_0700.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607cc2aad1991a030db0da/1616936143178/ExpPrototype_11.png UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607d9bef866f45afec692e/1616936360565/IMG_0690.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607caa944fef12c7df2120/1616936117023/ExpPrototype_2.png UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607c91739ab84f3946b121/1616936096018/ExpPrototype_1.png UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607db4b0d20a364df9794a/1616936381246/IMG_0695.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607cdb5ded127ce81e208f/1616936166299/ExpPrototype_25.png UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60607d7f22d03f07ff403448/1616936332973/IMG_0688.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6060843d5ded127ce81e8571/1616938075450/Dwell+functions.png UX Case Studies - Dwell Flowchart of Dwell’s Inputs, AI functions, Outputs and Outcomes. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081ee892612032711f0da/1616937454355/Dwell_ContextScenario_1.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081ee8e46b41429ed9af6/1616937454286/Dwell_ContextScenario_2.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081eeb5d0a7156734280d/1616937454358/Dwell_ContextScenario_3.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081eeea4a50209210d3f2/1616937454277/Dwell_ContextScenario_4.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081eed0497601bbb2051f/1616937454074/Dwell_ContextScenario_5.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081ece9c30f09399f170b/1616937452948/Dwell_ContextScenario_6.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081eef1f7b658b78a7938/1616937454325/Dwell_ContextScenario_7.jpg UX Case Studies - Dwell https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60605d901052d72d04019aec/606081ee3f6ac2697e5d1c42/1616937454424/Dwell_ContextScenario_8.jpg UX Case Studies - Dwell https://www.benedictblyth.com/ux-case-studies/spotify-space monthly 0.5 2021-07-19 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061cfec363da23de8fe8829/1617023008134/Spotify+logo+without+text+100px.png UX Case Studies - Spotify Space https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60f54fd350974615f9396de2/1626689509512/NewBlood2021_kitemark_Pencil_black.png UX Case Studies - Spotify Space Graphite Pencil winner in the D&AD New Blood Awards. View on the D&AD website here. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6060dc3522d03f07ff477302/1616960708358/Spotify_research.jpg UX Case Studies - Spotify Space As a team, we tested and discussed Spotify’s existing social features such as collaborative playlists. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6060f39060b0890b8778f8a0/1616966579198/Spotify+D%26ad+Project+-+Master+Curator.jpg UX Case Studies - Spotify Space Master curator - Proto-Persona https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6060f345893521348a635106/1616966586533/ UX Case Studies - Spotify Space Social Trendsetter - Proto-Persona https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061129cb0d20a364d052dcd/1616974573556/Spotify+D%26ad+Project+-+making+it+real+-+long.jpg UX Case Studies - Spotify Space Examples of early stage design iteration https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60610bf8739ab84f3951344e/1616972897035/ UX Case Studies - Spotify Space Evaluating and developing concepts https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6065f393f5fc8f00d3b400bf/1617294469283/Initial+UI+designs+and+moodboard UX Case Studies - Spotify Space Early UI design and collaborative moodboard https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061328b9c3c7737d9d4c81e/1616982845969/Spotify+D%26ad+Project+-+reflection.jpg UX Case Studies - Spotify Space Ideation and critical development over video call. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60608bc660b0890b8770971d/606129771052d72d040f84c5/1616980343184/Presentation+thumbnail.jpg UX Case Studies - Spotify Space https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60608bc660b0890b8770971d/60612976ea4a5020921e148b/1616980342897/Concept.jpg UX Case Studies - Spotify Space https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60608bc660b0890b8770971d/606129750598c25f7a93b8cd/1616980341455/Features.jpg UX Case Studies - Spotify Space https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60608bc660b0890b8770971d/60612976aa459e3f80f8e42e/1616980342878/Reaction.jpg UX Case Studies - Spotify Space https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60608bc660b0890b8770971d/60612979aad1991a031b1d83/1616980345564/Future.jpg UX Case Studies - Spotify Space https://www.benedictblyth.com/ux-case-studies/zara monthly 0.5 2021-03-29 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061e00daa459e3f8003ac88/1617027231156/Zara+Redesign_lifestyle2_mockup.jpg UX Case Studies - Zara https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061e0abaad1991a032550b9/1617027252373/Zara_Logo_150px.png UX Case Studies - Zara https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061e8c40598c25f7a9f5684/1617029378775/Zara-Original-Home-page-1500px.jpg UX Case Studies - Zara Original Zara Homepage https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061e66b6a4f590eed840642/1617028735685/Zara-Top-Tasks-pie-chart-1500px.jpg UX Case Studies - Zara https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061eb40e3ab26510c458e4e/1617030042808/Zara-Original-Category-page-1500px.jpg UX Case Studies - Zara Original Zara Category Page https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061eb7e3053a21d2680d27a/1617030064954/Zara-Original-product-page-1500px.jpg UX Case Studies - Zara Original Zara Product Page https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061ed54a8a5bd1a231eb3c4/1617030523289/Zara-Evaluation+of+findings-2500px.png UX Case Studies - Zara Categorisation of usability findings and solutions https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061efe43f6ac2697e7676ef/1617031162672/Zara-resdesign-wireframe-1500px.png UX Case Studies - Zara Basic wireframe showing Home, Category page, Refined Category page, Product page, and overlays for utilities and menus. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061f247e62a2b3322105f15/1617032256552/Zara-+redesign-Home-1500px.jpg UX Case Studies - Zara https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061f5f126611066ba68d6b0/1617032870356/Zara-+redesign-category-1500px.jpg UX Case Studies - Zara Zara Redesign Category page https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061f71822d03f07ff5af09e/1617034572322/Zara-+redesign-product-1500px.jpg UX Case Studies - Zara Zara Redesign Product Page https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6061fe338afd006fea21ede3/1617034810722/Zara-redesign-devices-1500px.jpg UX Case Studies - Zara https://www.benedictblyth.com/ux-case-studies/avia monthly 0.5 2021-07-19 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60f5b2e4ad8ac537ed3d9ed3/1626714880694/Avia_Hero_landscape_award.jpg UX Case Studies - Avia https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/606260ed14783179bf3317fc/1624449865315/avia-logo-100px.png UX Case Studies - Avia https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60f5b31bc649ea2d7739656e/1626714914773/DesignByNature-Kitemark.png UX Case Studies - Avia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60664ae14818df56b359204e/1624449865322/Avia_KWHLAQ.jpg UX Case Studies - Avia KWHLAQ tool https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60664aa96c2ffe4519e26cfd/1624449865319/Avia_5W1H.jpg UX Case Studies - Avia 5W1H tool https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/606659e4f3212f247d88e313/1624449865325/Avia_diary+study.png UX Case Studies - Avia Birdwatching Activity Book https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60674ae4c386f915f4a39583/1624449865332/Avia_DiaryStudy_affinity.jpg UX Case Studies - Avia Diary Study affinity map https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6067535400e3e07f203dbea6/1624449865341/Avia_HMW-evaluation.jpg UX Case Studies - Avia Sort HMWs using an evaluation matrix https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60674ac9515bc3611d51bf76/1624449865329/Avia_interview_affnity.jpg UX Case Studies - Avia Interview affinity map https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6067531fc386f915f4a45bac/1624449865335/Avia_HMWs.jpg UX Case Studies - Avia Generating HMWs and applying strategies https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6067564d275ef479f52c7688/1624449865345/Avia_Crazy8s.jpg UX Case Studies - Avia Evaluating Crazy8’s by sorting them into categories https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60675e522e1ac71890f91034/1624449865354/Ava-Bodystorming-01.jpg UX Case Studies - Avia https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60675a50515bc3611d5335cd/1624449865348/Avia_Wireframes.jpg UX Case Studies - Avia Low fidelity wireframes https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/606759947b29f00aa33d58c7/1624449865351/Avia_lowfi_prototype.jpg UX Case Studies - Avia Low fidelity wireframes could be slid through a cardboard phone for quick prototyping https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60675eb3ba16b241de20cc32/1624449865364/Ava-Bodystorming-04.jpg UX Case Studies - Avia https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60675e640d8b4e517e485bba/1624449865357/Ava-Bodystorming-02.jpg UX Case Studies - Avia https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60675e7dc386f915f4a55e3a/1624449865360/Ava-Bodystorming-03.jpg UX Case Studies - Avia https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60676f8d1c473310b54b984e/1624449865431/Avia_Wider-scale-evaluation.jpg UX Case Studies - Avia Proposed timescale for a wider scale evaluation. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/6067683aba16b241de21c420/1624449865407/Avia_Storyboard_simple1.jpg UX Case Studies - Avia 1/8 Maria is sitting at home watching TV. She’s bored and demotivated. A notification from Avia pops up, informing Maria she hasn’t visited a green space in over a week. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/6067683aba16b241de21c425/1624449865419/Avia_Storyboard_simple2.jpg UX Case Studies - Avia 2/8 Maria taps the notification, opening up the Avia app. The home screen’s colours have been dimmed and the avatar looks unhappy. The avatar says “I’m sure it will brighten up once we get back into nature!” Maria naturally wants the interface to return to the bright, emotionally pleasing colours so taps on the avatar's prompt. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/606768384f248e5f14526a28/1624449865397/Avia_Storyboard_simple3.jpg UX Case Studies - Avia 3/8 Avia shows a map of nearby green spaces and possible birds that could be there. Some birds are mysteriously silhouetted out - only to be revealed once the user ‘explores’ the new green space. Curious as to what the mystery bird is, Maria walks to the new green space. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/6067683aa77a7213b54d14f8/1624449865416/Avia_Storyboard_simple4.jpg UX Case Studies - Avia 4/8 Once Maria arrives at the green space the avatar is excited to be back in green space and the interface reverts back to its bright colours. The identity of mystery bird is revealed and the user is challenged to see if she can ‘Spot’ it. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/6067683a519e1170b95fe9ab/1624449865413/Avia_Storyboard_simple5.jpg UX Case Studies - Avia 5/8 Maria walks along looking for the bird. She’s enjoying being in nature again and feels like she has a purpose to be there. Suddenly, she sees a bird and uses Avia to ‘Spot’ it. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/6067683866d1bb6f5c734b62/1624449865403/Avia_Storyboard_simple6.jpg UX Case Studies - Avia 6/8 Avia scans the photo and detects the correct bird species. Avia congratulates Maria on completing the challenge, ‘discovering’ the new bird and awards her a medal. Quick facts are displayed about the new bird; this introduces specialist birdwatching knowledge in an accessible way. Maria feels happy and encouraged that she achieved the challenge. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/6067683a2e1ac71890f9f93b/1624449865410/Avia_Storyboard_simple7.jpg UX Case Studies - Avia 7/8 As Maria walks home and leaves the green space, Avia proclaims her achievements from her ‘exploration’. She unlocked her ‘discovery’ medal, earned three new badges for exploring a new area and spent time in nature. All these achievements earn Maria points that are enough to make her avatar level-up! Her avatar now has some new binoculars and she has a new title. Maria looks forward to showing off her new avatar to her friends on Avia. Maria feels like she has accomplished something and looks forward to getting to the next level. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/6067683b6ebe2b3d54025a44/1624449865423/Avia_Storyboard_simple8.jpg UX Case Studies - Avia 8/8 Once home, Maria looks at the Avia app. The avatar is happy and the interface is bright after their trip to a green space. The avatar exclaims how her discovery today will help conservationists keep track of birds. Maria feels like she is cooperating in something bigger than herself, happy to play her part in Citizen Science. Avia displays how long Maria has spent in nature; she reflects on the time spent in nature and thinks how much better it makes her feel. She looks forward to spending more time in green spaces and engaging with nature in the future. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60625259150e036cd8f7860a/606769e05899b6066d74f321/1624449865427/Avia_Storyboard_blank.jpg UX Case Studies - Avia https://www.benedictblyth.com/ux-case-studies/the-peoples-garden monthly 0.5 2021-06-23 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d358d9d49e9b561d54500f/1624463598457/Web+Hero+Image.png UX Case Studies - The People's Garden https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d323a39da8807ace66f549/1624449960688/NT+Garden+-+Logo_100px.png UX Case Studies - The People's Garden https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d345a2903d103d18e66b04/1624458780019/VI_remote+ethnography.png UX Case Studies - The People's Garden - Make it stand out Visual Impairment community blog analysis https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d34520a41b2a42c1d5c76a/1624458605662/VI_secondary+research.png UX Case Studies - The People's Garden - Make it stand out Mapping research findings around macular degeneration and visual impairments. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d3471b184a181cb0f5f191/1624459039540/Proto-persona.jpg UX Case Studies - The People's Garden - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d3496e12aea00315aac97d/1624459680369/HMWs.jpg UX Case Studies - The People's Garden Generating ‘How Might We’ statements as a team. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d349d6307f7864ab062fbf/1624459766992/Concept+ideation.jpg UX Case Studies - The People's Garden - Make it stand out Concept ideation https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d34a4f640e57478f20a992/1624459870679/prototyping.png UX Case Studies - The People's Garden Phased Prototyping Plan https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60d34ac061128d118e09d089/1624465320290/Hero.png UX Case Studies - The People's Garden - Make it stand out Hero Image https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b5bb5f9e63fb1c8d0bc/1624460474987/Service_Storyboard-01.jpg UX Case Studies - The People's Garden 1/10 Challenges of visual impairment. Rob is 55 and lives alone in Mansfield. He is unable to work after developing macular degeneration, causing central vision loss. With the help of his guide dog and a visiting support worker, Rob tries to be independent but has lost a lot of confidence. Conscious of his condition worsening, he wants to stay active and make the most of his vision, as he enjoys regular supported walks in nature. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b5bd9c233198a823e76/1624460682853/Service_Storyboard-02.jpg UX Case Studies - The People's Garden 2/10 Effects of COVID-19. COVID-19 has meant a reduction in Rob's support, meaning he can no longer take his nature walks. Due to his age and health, he is fearful of the virus. He greatly misses human interaction but struggles with reading electronic screens and worries that community activities will not be accessible for him and he may fall or get lost. Rob feels isolated, frustrated and lonely. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b599adba21f9d29b9b2/1624460718199/Service_Storyboard-03.jpg UX Case Studies - The People's Garden 3/10 Discovery and signing up. During his weekly visit, his support worker, from the Macular Society, brings The People’s Garden to Rob's attention. It's a community garden initiative in an accessible, COVID-secure environment, looking specifically for visually impaired volunteers and is facilitated by the National Trust. Intrigued, Rob calls the National Trust to find out more and decides to sign up. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b5bbc88b96fb78ffbf8/1624460740633/Service_Storyboard-04.jpg UX Case Studies - The People's Garden 4/10 Travelling to the garden. The gardening team is run by furloughed staff from the nearby National Trust property, Hardwick Hall. Susan, a staff member, picks Rob up in their National Trust minibus and drives to the new garden location in central Mansfield. The land is unmaintained public space owned by the council. He is grateful for the lift as he was worried about walking. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b5c27d9f013f6c27cdf/1624460763148/Service_Storyboard-05.jpg UX Case Studies - The People's Garden 5/10 New skills in a safe environment. Upon arrival Rob is greeted by the National Trust staff and other visually impaired volunteers. He feels reassured by the Covid-secure and accessible environment. The head gardener teaches the volunteers how to safely garden with a visual impairment whilst creating multi-sensory gardens that go beyond aesthetics. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b5b1035825a6e39de83/1624460788686/Service_Storyboard-06.jpg UX Case Studies - The People's Garden 6/10 Creating a sensory garden. Over time the team work together, under the direction of the head gardener, to create a sensory garden inspired by Hardwick Hall. Rob loves the opportunity to spend time outdoors and interact with others. As his confidence grows, he co-creates plans for the garden. Rob feels like he has regained purpose and is bonding with the small community he helped create. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b5c603ac81ab4dbeca0/1624460816381/Service_Storyboard-07.jpg UX Case Studies - The People's Garden 7/10 Rejuvenated self-worth. As COVID restrictions loosen, more volunteers (both visually impaired and with average vision) from the local community join the team. Now an experienced team member, Rob teaches the new volunteers how to create a sensory garden. He feels respected and valued. He loves being able to contribute and participate in the new community. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b60bde6ec46fd638d79/1624460834917/Service_Storyboard-08.jpg UX Case Studies - The People's Garden 8/10 The community benefits. The sensory garden becomes a key part of the community in Mansfield, providing a footfall boost for nearby businesses while helping people with autism and disabilities who may benefit from the tactile nature of sensory gardens. Rob feels proud that he is contributing to pro-environmental efforts as he reintroduces nature and biodiversity back into urban settings. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b5efcb71c13b010001f/1624460851440/Service_Storyboard-09.jpg UX Case Studies - The People's Garden 9/10 National Trust in the city. Visitors to the sensory garden learn about Hardwick Hall and its local heritage. Many have never been able to visit the Hall so are happy to have the opportunity to learn about it closer to home. The National Trust has been brought into Mansfield; reaching new people and raising awareness of local heritage. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34b606f16ff12cef46665/1624460870901/Service_Storyboard-10.jpg UX Case Studies - The People's Garden 10/10 Transforming lives. The head gardener is impressed by Rob's skills and has valued his input. After Hardwick Hall reopens, the National Trust offer Rob a paid gardener role. Rob is overjoyed and filled with pride. From giving up any hope that he could work, Rob has now rediscovered his confidence and self-worth through learning new skills, connecting with his community and creating The People’s Garden. https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/60d3234932ac8c0b3e0b6221/60d34c706f16ff12cef48477/1624460400423/Avia_Storyboard_blank.jpg UX Case Studies - The People's Garden https://www.benedictblyth.com/graphics-illustration daily 0.75 2021-04-01 https://www.benedictblyth.com/graphics-illustration/bbc-wildlife monthly 0.5 2021-03-31 https://www.benedictblyth.com/graphics-illustration/motivational-calendar monthly 0.5 2021-03-31 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/606505f77b420f31740d0e03/1617233769234/Calendar1.jpg Graphics & Illustration - Motivational Calendar https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60650610ad70b14ed0dad234/1617233769238/Calendar2.jpg Graphics & Illustration - Motivational Calendar https://www.benedictblyth.com/graphics-illustration/all-creatures-great-small monthly 0.5 2021-03-31 https://www.benedictblyth.com/graphics-illustration/paper-cinema monthly 0.5 2021-03-31 https://www.benedictblyth.com/graphics-illustration/travel-postcards monthly 0.5 2021-03-31 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60650a3601c4de49f1fb1ed2/1617234500341/TravelCards_photo.jpg Graphics & Illustration - Travel Postcards https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60650a6cba4fc9163380bd8b/1617234587868/TravelCards_6.jpg Graphics & Illustration - Travel Postcards https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/60650a54ad70b14ed0db24c1/1617234526079/TravelCards_5.jpg Graphics & Illustration - Travel Postcards https://www.benedictblyth.com/graphics-illustration/project-calm monthly 0.5 2021-03-31 https://www.benedictblyth.com/graphics-illustration/alpine-ice-cream monthly 0.5 2021-04-01 https://www.benedictblyth.com/graphics-illustration/phases-of-the-moon monthly 0.5 2021-04-01 https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6065c3dd565fef3437fb261f/1617282078627/MoonPoster2.jpg Graphics & Illustration - Phases of the Moon https://static1.squarespace.com/static/605f758a0dbc7d13e9bdcff2/t/6065c3cca05f8779a1be2dd9/1617282073647/MoonPoster.jpg Graphics & Illustration - Phases of the Moon https://www.benedictblyth.com/graphics-illustration/bwpa monthly 0.5 2021-04-01 https://www.benedictblyth.com/graphics-illustration/art-direction monthly 0.5 2021-04-01 https://www.benedictblyth.com/graphics-illustration/illustration monthly 0.5 2021-04-01 https://www.benedictblyth.com/graphics-illustration/in-the-moment monthly 0.5 2021-04-01